Searches for “Is Cricut going out of business” have been picking up, and it’s easy to see why people are asking. Discontinued apps, clearance sales, and frustrated communities can make any brand look like it’s on the way out. But concern is not the same as confirmation.
This article gives you a direct answer, explains what’s actually driving the rumors, and breaks down what Cricut has genuinely discontinued — so you can separate real product changes from speculation about the whole company shutting down.
The Short Answer — No, Cricut Is Not Going Out of Business
As of the most recent available information, Cricut is still operating. The official Cricut website is live and actively selling smart cutting machines, materials, tools, accessories, and project supplies across multiple categories.
There is no public bankruptcy filing, no official press release about a shutdown, and no credible news report confirming the company is closing or being acquired in a way that ends operations. The company is still running promotional sales and maintaining its help center — both of which are signs of a business that is open and functioning.
That does not mean Cricut has no problems. It means the specific concern — that the company is shutting down — is not supported by the available evidence.
Why People Think Cricut Is Closing
The rumor is not coming out of nowhere. There are a few specific things that have triggered it, and they are worth understanding clearly.
Discontinued Programs and Apps
When a tool people rely on disappears, the gut reaction is often “the company must be failing.” That’s a natural response, but it skips an important step — checking whether the company actually said anything about shutting down overall, or just that one product.
Cricut has retired specific programs and apps, which we’ll cover in detail below. Those decisions made users nervous, and that nervousness spread through craft communities online.
Clearance Sales
Cricut has a clearance section offering discounts up to 70% on inspected and tested items. To many shoppers, heavy discounting reads like a going-out-of-business sale. In most cases, it isn’t — but the visual similarity is enough to raise alarms.
Community Frustration Online
Reddit threads, YouTube commentary, and craft forums have amplified concern about Cricut’s direction. User frustration is real and worth paying attention to as a signal about customer satisfaction. But it is not the same as verified business data.
A company can have loud, unhappy customers and still be financially operational. The two things are related but not identical.
What Cricut Has Actually Discontinued
Here’s what the official Cricut Help Center actually confirms was retired — and what it means in practical terms.
Cricut Circle and Rewards (Ended August 2018)
Cricut Circle was a membership and loyalty rewards program. It ended in August 2018. This was not a core cutting machine or design software — it was a customer rewards structure. Companies retire loyalty programs regularly, especially when they’re restructuring how they interact with customers.
Cricut Joy App (Support Ended November 2023)
Support for the Cricut Joy app ended on November 16, 2023. The app stopped functioning entirely after February 26, 2024. This one understandably frustrated users who had built workflows around it.
But retiring an app is a standard product lifecycle decision. Companies do this to consolidate platforms, reduce maintenance costs, or push users toward a newer or unified system. It does not indicate that the whole business is winding down.
None of the official help center content about these discontinuations signals a company-wide shutdown. It documents specific product changes — not an exit from business.
Clearance Sales Are Not Evidence of Bankruptcy
This point is worth its own section because the confusion is genuinely common — and it applies to many brands, not just Cricut.
Cricut runs a dedicated clearance section with inspected and tested products discounted up to 70%. That looks alarming on the surface. But clearance pricing is standard retail practice. Manufacturers and retailers discount older inventory to make room for new product lines, reduce warehouse costs, and move units that are no longer the flagship offering.
A real going-out-of-business situation looks different. It typically involves a formal public announcement, third-party liquidators taking over, or court filings related to bankruptcy. None of those things are present on Cricut’s clearance page. There’s no liquidation language, no third-party involvement — just marked-down products in a standard clearance section.
If you see a brand you follow running deep discounts, the first question should be: did they file for bankruptcy or make an official closure announcement? If the answer is no, clearance pricing alone is not enough to conclude the business is failing.
The Difference Between a Brand Under Pressure and a Company That Is Closing
This is a useful distinction to keep in mind for any company you follow — not just Cricut.
A business can lose customers, get negative press, reduce its product range, and face genuine community backlash without becoming insolvent. These are signs of a brand under pressure, not necessarily a brand that is shutting down.
Signs of Genuine Business Closure
- Formal bankruptcy filing (Chapter 7 or Chapter 11 in the U.S.)
- Court-ordered asset sales
- Official shutdown announcement from the company itself
- Confirmed acquisition where the acquiring company has stated the brand will be retired
- Third-party liquidators managing inventory sales
Signs of a Brand Under Pressure — But Still Operating
- Negative customer sentiment on social media and forums
- Discontinued products or apps within an otherwise active lineup
- Heavy discounting or clearance sections
- Reduced product range compared to previous years
- Critical YouTube or media coverage about the brand’s direction
Cricut shows some signs from the second list. It does not currently show signs from the first list. That distinction matters if you’re trying to make a real decision — like whether to buy a Cricut machine, stock Cricut products, or build a business around their platform.
What This Means If You’re Making a Business Decision Around Cricut
If you run a small business that uses Cricut machines, sells Cricut-made products, or creates content around the platform, the practical question is: should you be worried?
The honest answer is: not about immediate closure, but staying informed is reasonable. Any business that relies heavily on a single brand’s ecosystem carries some platform risk. That’s true whether the brand is Cricut, any major software company, or a hardware manufacturer.
What you can do right now is check Cricut’s official help center for any new discontinuation announcements, follow their official channels for product updates, and avoid making major purchasing decisions based on Reddit threads or YouTube opinion pieces alone.
For broader business context and guidance on navigating brand and platform risk, Business Bezel covers practical topics for entrepreneurs and small business owners dealing with exactly these kinds of decisions.
The Bottom Line
Cricut is not going out of business based on any available evidence. The website is active, products are being sold, and there is no official closure announcement or bankruptcy filing on record.
What did happen is real: the Cricut Joy app was retired, older loyalty programs were ended, and clearance sales have been running on older inventory. Those are product and business decisions, not signs of a company in its final days.
When a brand you use makes changes that affect your workflow, it’s worth paying attention and adjusting your setup. But it’s also worth separating what actually happened from what people online fear might be happening. In Cricut’s case, those two things are not the same.
If you’re unsure about a platform or brand you depend on, apply the same standard you would to any business decision: look for official sources, check for formal filings, and avoid treating community frustration as financial data.
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